I design products by looking beyond the surface and connecting the dots behind them

I'm a Senior Product Designer with over six years of experience working with companies listed on Nasdaq and B3. With a background in engineering and graphic design, I combine product strategy and interaction design to turn complex systems into experiences that fit users' mental models while meeting product and business goals.

My role extends into design leadership, where I shape design direction, raise the standard of craft, and connect the product experience with every discipline involved in bringing it to life. I also create AI-enabled workflows for teams and customer-facing AI experiences.

Arthur speaking at a presentation in Panama

I've always been curious about how things work and what shapes their behavior

I spent my childhood drawing, building, and taking things apart to see how they worked. Technology fascinated me, especially coding, devices, and hardware. At 12, I started building websites with HTML and CSS for small clients in my city and designing their banners, logos, and graphics.

What looked like play became the foundation of how I work today. I observe, understand, test, build, and improve. Engineering and product design later gave that instinct structure and a clearer way to solve problems.

Arthur using a computer as a child
My first encounter with a computer. I loved it.

I see products as more than their interfaces

After working across different sectors and with companies of different sizes, I've learned to understand everything behind a product before deciding where design can have the greatest effect. The goal is not simply to improve an interface, but to create products that strengthen both the experience and the business behind them.

People begin experiencing a product before they use it. Positioning, brand, marketing, and other disciplines shape what they expect. I do not own those disciplines, but I remain curious about their perspectives, stay close to their work, and collaborate early. The product's promise and the experience it delivers should feel like parts of the same story.

A hand-drawn product catalog import map
Mapping how we might import any online product catalog into our product.

High standards are built together

High standards guide everything I work on and how I collaborate. I challenge myself and support the people around me to keep improving, pursue excellence, and take pride in what we ship together.

My ambition is to help build and lead teams known for excellent thinking, thoughtful craft, and meaningful product outcomes, and to create environments where people can thrive and do their best work.

Arthur presenting in Panama
A talk about the challenges and limitations of AI, and how we might solve them.

What moves me outside work

Living in Australia introduced me to new places, different ways of living and working, and kind, genuine people who shaped me. Travel remains one of my favorite ways to explore.

I often carry a camera to capture moments that might otherwise go unseen, turning them into photos and videos while exploring new techniques and tools.

I also train for ultra-distance races every weekday, pushing my limits, building discipline, and choosing to do hard things.

Arthur Street sign in Brisbane
An Australian street with my name. Fun fact: this is where I landed my first construction job.

Experience

  1. Tricura

    Senior Product Designer, Core Product

    Jan '26 - Present

    Driving design for Gemini Analytics, helping senior living and skilled nursing teams anticipate clinical risk, while shaping the product practice within a US-based insurtech.

  2. Stone

    Senior Product Designer, Catalog

    Sep '24 - Jan '26

    Designed across catalog, invoicing, POS, app, and desktop, helping create a connected product ecosystem for small businesses and introducing AI-enabled workflows.

  3. Somos Educação

    Product Designer, Cross Products

    Jun '22 - Sep '24

    Part of the Plurall team, designing web, iOS, and Android experiences for students, teachers, school teams, and guardians. Connected student and teacher journeys in a core activity redesign that increased completion by 23%, and created an autonomous guardian registration flow that drove 96% YoY growth.

  4. Porto Seguro (Pixter)

    Product Designer, Investments

    Jun '21 - Jun '22

    Redesigned Porto Seguro's investment portfolio platform around the daily workflows of brokers and independent advisors, improving usability and NPS. Led research, defined personas, supported analytics tracking, and mentored junior designers.

  5. Iron Healthtech

    Product Designer

    Feb '21 - Jun '21

    Designed digital health products for major Brazilian hospitals, including a white-label teleconsultation MVP that increased consultations by 315% and a mobile app supporting more than 4,000 daily consultations for about 1.5 million users. Also helped create Brazil's first online vaccination calendar and a scalable white-label design system.

  6. Ícone

    Graphic & Product Designer

    Sep '19 - Feb '21

    Started in graphic design for e-commerce, then moved into web design while building hands-on front-end skills. I also contributed to a marketplace specializing in knitwear.